Video Strategy: How We Think About It At Unbound Media
From college ball to content creation might not sound like a traditional path — but for me, that unconventional route led to something powerful: the launch of Unbound Media Inc.
After my time as an NCAA baseball player, I dove headfirst into a sales career. It was in that high-pressure environment that I discovered my creative side — specifically, through the lens of a camera. Photography became a passion, and passion quickly turned into purpose. What started as freelance work evolved into a full-blown creative agency.
Today, Unbound Media is home to a team of passionate creatives specializing in photo, video, and social media. We’re driven by one goal: to help brands build unforgettable identities through dynamic storytelling. And at the heart of that storytelling?
Video.
Why Video?
Video is more than just a medium — it’s a moment. It's your brand's energy, your values, your mission — all brought to life in motion and sound. Whether it's a 15-second reel or a two-minute brand film, video has the power to build trust faster, evoke emotion deeper, and drive action sooner.
At Unbound Media, we don’t just “shoot and deliver.” We treat video like strategy — because it is.
Our Approach to Video Strategy
We’ve developed a simple framework that guides every video project we take on:
1. Start With the End
Before we hit record, we ask one question: What’s the goal?
Do you want to boost engagement? Drive sales? Introduce a new product? Build brand awareness? Different objectives mean different formats, platforms, tones, and lengths.
We reverse-engineer the creative based on your business goals.
2. Know the Customer
We dive deep into your ideal customer. What do they care about? What do they scroll past? What makes them stop? We’re not guessing — we’re building with intent. Every scene, every word, every frame is designed to connect with the people that matter most to your business.
3. Design for Platforms
A video for Instagram Reels shouldn't feel like a YouTube ad. A TikTok shouldn’t look like a TV commercial. We tailor every video not only to your brand voice but to the platform’s culture — optimizing content to perform natively wherever it lives.
4. Elevate the Brand
Anyone can shoot a video. We build brand. That means understanding your tone, your story, your look and feel — and translating that consistently across all touchpoints. Whether it's a gritty founder story or a high-energy product sizzle, your video should feel like you.
5. Collaborate Like Teammates
Our background in sports taught us a lot about working together. Creativity is a team sport — and we show up ready to play. We bring our expertise, but we also listen. We adapt. We push ideas, but we never lose sight of your vision. Positive energy is our default setting.
Our Mindset
We say it all the time: this is something we get to do — not something we have to do.
That mindset shows up in everything, from our client relationships to our final edits. It’s why our team shows up with energy, curiosity, and a hunger to create. We believe every brand has a story worth telling — and we’re here to help you tell it.
Let’s Create Something That Moves People
If you’re looking to turn your brand into a story people remember, video is the fastest way to do it. And if you’re ready to bring that story to life with clarity, creativity, and a team that gives a damn — let’s talk.
Unbound Media is built for brands and entrepreneurs who want more than content.
We build for those who want to be unforgettable.
