The Power of an Interview: How Interviews Are Great for Storytelling
Storytelling is the heartbeat of every brand. Whether you’re launching a new product, building a personal brand, or creating a movement, stories are what connect people to your mission.
At Unbound Media, we believe that one of the most powerful tools in our storytelling toolkit is the interview.
It’s raw. It’s real. And when done right, it’s unforgettable.
Why Interviews Work
Interviews unlock authenticity. When someone sits down to tell their story — without a script, without the fluff — something powerful happens. You get emotion. You get truth. You get the why behind the brand.
We’ve used interviews to help founders share their journey, team members explain their passion, and customers reflect on their transformation. And every time, we’re reminded: no visual effect or drone shot can replace a sincere, well-told story.
Here’s why we use interviews in so many of our projects — and how they elevate your content.
1. They Humanize Your Brand
People connect with people — not logos. An interview puts a face and a voice behind your brand. Whether it's your founder, a customer, or an employee, their tone, expressions, and words turn your business into something personal. That connection builds trust — fast.
2. They Unlock Emotion
A great interview captures more than just facts — it captures feeling. It’s the crack in someone’s voice when they talk about overcoming obstacles. It’s the smile that sneaks in when they describe their “aha” moment. Emotion drives memory, and emotion drives action.
3. They Create Evergreen Content
A single 20-minute interview can be repurposed into:
A brand film
Bite-sized social clips
LinkedIn quote graphics
Website testimonials
Blog posts
You’re not just capturing a story — you’re capturing an entire content library.
4. They Cut Through the Noise
Polished ads and flashy animations are great, but interviews offer a break from the overly produced. When done with intention, interview content feels more like a conversation than a campaign. And that makes people stop scrolling.
5. They Tell the Why Behind the What**
You can show the product. You can list the features. But interviews help you tell the why. Why it matters. Why it was built. Why people choose you. That’s the story people remember — and that’s what drives loyalty.
How We Do It at Unbound Media
At Unbound Media, we treat interviews like an art form. Here’s what makes our approach different:
We prep, but don’t script – We guide the conversation but leave room for the unexpected moments. That’s where the gold lives.
We create comfort – A camera can be intimidating. We create a space where people feel like they’re just talking to a friend.
We find the heart – Every person has a moment where their passion shines through. Our job is to capture that spark.
Ready to Tell Your Story?
If you’ve never sat down for an interview-style shoot before — or if you’ve been relying on scripted videos to carry your message — consider this your sign.
Your story is more powerful than you think.
Let us help you share it with the world.
We’re a video production agency right here in Halifax ready to help you take the world by storm.
