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A wise man once said “Allow me to reintroduce myself” and yes, that man was Hov (Jay Z). 

Now, your business goals might not include becoming one of the most influential rappers of all time – but regardless of your industry, take a page from Jay Z’s book in regards to personal branding. 

Personal Brand: What is it?

Your personal brand is the driving factor of public perception based on the experience, expertise and actions you provide to the industry and community within which you create and sell. Meaning, your personal brand is directly connected to the success of your business.

A personal branding session is one of the most important steps you can take to help grow your online presence and create stronger engagement throughout your social media channels. Completely customized to each business, personal branding shoots build a bank of evergreen and trending content that help you clearly convey what your business is all about.

As an entrepreneur or small business, it can be incredibly intimidating to attach you to the service or product you provide but doing so is going to increase customer loyalty by leaps and bounds. Moving in silence is not the move!! Inviting your customers behind the scenes allows them to unconsciously feel as though they are part of the process and therefor invested in the outcome. 

Building a inventory of consistent, high-end imagery and video that tell the story of where your business began, how it functions and the faces “behind the curtain” allows you to take the customer along for the ride on a day-to-day basis which means your business is no longer just the product – now it’s a lifestyle. When you invite the customer to invest in you and your product it means they aren’t just coming to you for one off purchases but are now also engaged in the daily story of your business which = more recommendations, reviews, tags and sales!!

So, who needs a branding session? Everyone – seriously. If you sell a product or provide a service – tell your story! People work with brands they know and trust; sharing your story takes a one-time purchase to a lifelong customer and that is business no one should turn down.

When do you book a personal branding session? ASAP! Strong logos and beautiful websites are important but they will quickly become stagnant if not regularly updated and then end up being pushed to the back of the line in regards to SEO. Waiting until you’re “ready” might serve the ego, but not your prospective customer. Watching your business grow through branding content allows them to feel like their support directly contributes to your success. Everybody wins! 

Together, we will create content that brings your brand – and you – to life. Let’s go!!!!

#personalbrand #branding #creativecontent #blog #creativewriting #